My Story

In the summer of 2016, I made a pivotal decision that marked the start of my social media management journey. This led me to leave NYC and relocate to Miami, where I secured my first social media management client, a local donut shop. This single client paved the way for more opportunities, including offering PR services and working with a local restaurant in Miami.

My experience grew, allowing me to work with luxury hospitality brands and sharpen my skills as a Social Media Community Manager and Content Producer. But soon after this role, an opportunity arose to return to NYC and work in the fashion industry, so I said yes.

However, in March 2020, the pandemic led to mass layoffs in our marketing department, including my position. I found myself at a crossroads: either move in with my parents or stay in NYC to seek employment to afford the cost of living. I pursued both options, applying for jobs, but no offers came through for the following six months.

Faced with this uncertainty, I hired my first business coach and began consulting, coaching, and educating, leveraging my industry expertise to assist individuals and small businesses globally, from my childhood bedroom.

Through this journey, I discovered my passion for consulting others on effective brand and business marketing strategies on social media.

Today, I take pride in having coached, consulted, and trained more than 1K+ business owners, leaders, and change-makers who are making a positive difference in the lives of others while at the same time support top brands like L’Oréal, Nike, Dunkin’ Donuts, INFINITI, Huggies and more.